Obverse Partners with DJ Showcars in the 2nd Annual Car Show affiliated with the Kentucky Derby

LOUISVILLE, KY - April 1, 2007
Obverse is partnering with Dale Jackson of DJ Showcars to design and develop the event website. Obverse, Inc., an information technology consulting firm specializing in website development and redesigns and custom web application development, is the website development company. This effort was undertaken to provide event information and updates to potential sponsors, participants, local community and visitors on the internet.

Website elements that will assist event planners in disseminating information include:

	Easy navigation.
	Scrolling information in order to quickly obtain pertinent event information.
	Car Show Gallery of Pictures.
	Downloadable registration and sponsor packages.
	Sophisticated design that markets the car show.
	Advertisements for other events related to the car show.
	Marketing for event sponsors.

This year, DJ Showcars will be working with Funk Master Flex to promote the car and bike show. The event planners expect to have over 300 car show participants and over 4500 visitors. Please feel free to visit the event website at www.djshowcars.com. For additional information regarding the website development services please feel free us. On behalf of Obverse and DJ Showcars, we hope that you enjoy the site.